Blogalicious Weekend 2015

How to Build Killer eProducts (and the “perfect paths” that lead your audience to need your resources)


This 90-minute, high-intensity session will get you fired up to act on your eBook and eCourse ideas. 

We will work through the concept of a customer interest spectrum (and help you identify the various “levels” of interest your audience members exist at).

We will walk through brainstorming products and resources for potential clients at each place on the spectrum. We will go over a list of several types of eProducts, both common and uncommon/underutilized.

We will talk about building “perfect paths” (free email courses, webinars, online workshops, case studies, etc.) to convert audience members to raving fans that “need” your resources.

Finally, we will address in great detail how to build multiple types of eProducts--from tips to actually getting the outlining and creating done to the tools that will help you stay scrappy but be legit.
I've developed a business (after much trial + error) where resources and information products make up 99% of my income, and I want to share ways that you can incorporate authentic, helpful info products into your business model. These will help free up some of your time and grow your business profits and reach tremendously.

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